BACK END CONTENT
Show up every week. Without writing it yourself.
Done-for-you content, built on your brand and created for you every month. Not generic AI posts. Every piece is created from your voice, your audience and your goals, then reviewed by a human before it reaches you.
Over twenty years of in brand development. Your brand, handled with care.
Built for the experts their audiences count on...
Authors / Coaches / Consultants / Non-Profiit Leaders / Public Figures / REALTORs / Speakers
THE PROBLEM
You Built the Audience. Now the Posting Owns You.
You are the expert. The speaker, the coach, the consultant, the agent, the author. People follow you because of what you do on the front stage.
Then there is the other job. The one nobody sees. Writing the posts, making the graphics, scheduling across platforms” to “Writing the posts, the emails, the articles, and remembering to show up when you are already stretched thin.”
The part of your business people see. Speaking, selling, coaching, writing, closing, showing up. The work only you can do.
Consistency was never a discipline problem. It was a systems problem.
THE SOLUTION
A System that Creates for You, in Your Voice.
Back End Content creates your content on a real system, not guesswork. It starts with your Brand Blueprint: your voice, your brand, your audience and your goals, captured once. Every piece after that is built from it.
That is the difference. Anyone can generate AI content. This is your brand, systematized. AI handles the speed. A human handles the judgment, the brand voice and the quality control that AI cannot supply on its own.
On Your Brand.
Every piece is created from your Blueprint, so it sounds like you and carries your message.
AI-Powered, Not AI-Dependent
Fast production, with human review before anything reaches you.
Connected to What You Sell
Every piece points your audience somewhere specific, so your content builds your business, not just your feed.
THE FOUNDATION
Every Plan is Built on the Same Foundation.
Your Brand Blueprint
Built during your first month. It captures your voice, brand, audience and goals in one strategic document that drives every piece.
A Monthly Content Plan
Built around your offers, so every piece has a purpose.
Human Review
Every piece is checked for accuracy, brand voice and quality before it reaches you.
Quarterly Review
Every quarter, we meet to look at what's working, what to adjust and what's coming next, so your content keeps pace with your business.
THE PLANS
Pick Where You Are. Grow From There.
Three levels, named for your trajectory.
No setup fee. Your first month’s payment covers your setup: your questionnaire, your Brand Blueprint and your content plan. Your content begins within the next 30 days, and your plan continues monthly from there.
GROUNDED
Getting a consistent, professional presence in place.-
2 content pieces per week
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Plus one: a monthly long-form article or 4 weekly emails
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Brand Blueprint and monthly content plan
RISING
Building real momentum across every channel.-
3 content pieces per week
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A monthly long-form article and 4 weekly emails
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Brand Blueprint and monthly content plan
COMMANDING
Owning the room, every day, everywhere.-
5 content pieces per week, one per business day
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A monthly long-form article and 4 weekly emails
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A lead magnet with its delivery email sequence
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Brand Blueprint and monthly content plan
* What is a lead magnet funnel (item of value)? It is a free, useful resource, a guide, checklist, template, quiz, or tool that your audience gets in exchange for their email. It is how a follower becomes a lead you can reach again. And it is not just the download. We build the whole path: the sign-up, the automatic delivery, and a 5-part email sequence that follows up and points them back to you. Someone comments your keyword, and the entire thing runs on its own.
Once a year, an existing lead magnet gets a light refresh at no charge: updated details, a current year, a quick accuracy pass. A brand-new magnet or a full rebuild is priced as a new build.
After you buy, you’ll receive a questionnaire. Your answers build your Brand Blueprint, and that is what every piece is created from. Your first month is your setup; your content begins within the next 30 days.
All levels include content creation and human review for accuracy and brand voice. Content is delivered ready to publish. It does not include posting, scheduling or day-to-day community management.
examples for b2b, b2c, non-profit
See it in a brand that is not yours.
Real campaign sets built from a Brand Blueprint. Same system, three very different audiences.
The Graphics Produced...
Take a look at the three deliverables created below. Start with the questionnaire, build your blueprint, and download the content pack to post the same week.
The Graphics Produced...
Take a look at the three deliverables created below. Start with the questionnaire, build your blueprint, and download the content pack to post the same week.
The Video Produced...
The Graphics Produced...
Take a look at the three deliverables created below. Start with the questionnaire, build your blueprint, and download the content pack to post the same week.
Why me
Why Trust Your Brand to Me.
20+ Years in Brand Development
I've built brands from the inside out: identity, messaging and delivery. Your content starts from a clear brand, not a blank page..
Compliance-Grade Accuracy
Years producing FINRA-related, compliance-sensitive materials in investment banking. I treat your brand and your data with the same discretion and precision.
AI with Judgment
I build with ChatGPT, Claude, Gemini, and more for speed, then apply the human judgment, brand voice, and quality control that AI cannot supply on its own.
HOW IT WORKS
From Blank Page to Steady Presence in Three Steps.
Choose Your Plan
Pick your level. Prefer to talk it through first? Book a call and we'll map the plan that fits.
Complete Your Questionnaire
You receive a questionnaire right after purchase. Your answers become your Brand Blueprint. Your first month is your setup.
You Show Up, Every Week
Your content arrives, ready to publish, within the next 30 days and every month after. You stay on the front stage.
free assessment
Not sure which part of your social presence is failing? Start with the Social Visibility Scorecard.
A short assessment that scores four things: whether you post consistently, whether your feed sounds like your business, whether anything captures the people who engage, and whether you are publishing where your buyers are. No cost, no pitch. You get your results either way.
- See which of the four areas is actually costing you, not which one you assume it is.
- Get a plain read on what to fix first, and what to leave alone for now.
- Keep the results whether or not we ever work together.
Free, and it takes about three minutes.
I Build Your Front Stage. I Run Your Back End.
Your audience is waiting to hear from you consistently. Let me create the content that has quietly become a second job.
FAQ
Have Questions?
Do you handle engagement, like replying to comments and DMs?
No. This service creates your content, delivered ready to publish. You handle your own posting, replies and conversations, because those relationships should be yours.
Will the content actually sound like me?
Yes. That is the whole point of the Brand Blueprint. Every piece is built from your voice, not a generic template. And a human reviews everything before it goes out.
What counts as a content piece?
Post copy, plus graphics.
When am I charged, and when does posting start?
Your first month’s payment covers your setup: your questionnaire, your Brand Blueprint and your content plan. Your content begins within the next 30 days, and your plan recurs monthly from there. There is no separate setup fee.
Do I approve posts before they go out?
Yes. You have the option to review your content before you publish it, and you can request changes. A human on my side reviews everything first for brand voice and accuracy, so what reaches you is already clean. Once you are comfortable with the rhythm, most clients move to a lighter review and let the schedule run.
Is this month-to-month? Can I cancel?
Yes, it is month-to-month. No long-term contract. Cancel any time with 30 days notice before your next billing date. Your first month covers your setup and is not refundable once your Blueprint is built.
Can I change plans later?
Yes, move up as your presence grows.